Flexible displays bring functional and technical benefits to digital signage.
Digital signage is a powerful tool for creating and distributing content, with applications across multiple industries including retail and transportation. In the retail world, digital information displays are used in store for branding, promoting products and entertaining customers. In the transportation sector, hubs, links and vehicles provide the opportunity for advertising alongside the need for up-to-date information on schedules and delays.
High information digital signs today typically use glass liquid crystal displays (LCDs) – a mature technology that is available up to very large sizes (such as 84" bus stop digital screens) with great screen performance: video rate and the ability to reproduce high quality brand-representative colour. For outdoor use, brightness is a key factor in overcoming daylight – and LCD can respond to this with the use of brighter backlights.
When displays are made of glass, the weight becomes a significant factor for larger displays, where strong supporting gantries or frames are often needed. This limits where and how glass displays can be installed into and onto buildings and objects. For smaller displays the fragility of glass, combined with lack of flexibility limits the choice of surface that can be used to mount the display, for example on vehicles, bicycles or around pillars and posts.
Revolutionising digital signage with flexible displays
A particular kind of flexible display known as organic LCD (OLCD) provides all of the benefits of LCD for advertising in terms of brightness, colour performance, cost and video-rate capability, but with the clear advantage of being glass-free, thinner, lighter and conformable around surfaces. This allows even large displays to be conformed to the shape of buildings, vehicles and other surfaces in our daily lives.
For strategic projects, we provide prototype OLCDs and driver electronics made in our prototyping line in Cambridge, UK.
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